Exit The King

“- EXIT THE KING, a perfume to dream of entropy? Etienne, you’re rambling, you have finally lost your mind. Entropy has nothing to do with perfume.

– Yes Lola, you heard correctly. EXIT THE KING, a perfume to dream about entropy. Don’t you think entropy is nice?

– Perched on the scaffold before the guillotine, you speak these three words like a farewell to the troubled world.

– There’s nothing for you to understand, innocent child. This is about making a perfume like a Loire castle, a perfume that could rise higher than the castle of Blois, higher than the terrace where the last Valois watched the sun set in its glory. And then disappear, die, as if by magic before the fall. With the whisper of a kiss at the moment of its glory, and then a humble return to something else. A perfume of magnificence, love and goodness for the new world, and of forgetting the old and overwhelming powers. Resolutely chypre.

– Welcome to the new world, you mean?

– Yes Lola, provided it’s modern and eternally chypre like this perfume.”

EXIT THE KING.