Matiere Premiere

Matière Première is the brand created by perfumer Aurélien Guichard in 2019 with a very distinct identity.

On the one hand, the olfactory research that characterizes it: each of its creations is developed around a dominant note, which becomes the fulcrum of the entire fragrance.

The raw materials around which it is built are always of the highest quality, in absolute concentration, so that it expresses its full temperament and its many facets.

On the other, Matière Première has a strong green and eco-sustainable identity: all the raw materials used in the brand’s creations have been selected with respect for nature, through fair trade purchases, and are all certified as organically grown.

With Matière Première, each fragrance reflects and amplifies the unique beauty of each raw material through a clever play of mirrors, giving the wearer the sensation of enjoying a unique and unrepeatable olfactory experience with the certainty of a beautiful and eco-sustainable creation.